
Managing Director
Gary Valentine-Fuller
Funeral director, business owner and advocate for high standards of care within the profession.
I have worked in funeral service since I was fifteen. I started in Peckham making tea, cleaning hearses and doing whatever needed to be done. I learned the profession from the ground up by watching, listening and taking responsibility, first in Peckham and Camberwell and later in Orpington.
More than twenty years later, I lead Valentines Family Funeral Directors alongside my wife, Kirsty. We built the business ourselves, drawing on decades of hands-on experience and a shared belief that families deserve honest guidance, personal care and dignity at every stage.
Learning the profession from the ground up
Starting as a tea boy taught me that every part of funeral service matters. The first telephone call matters. The way someone is welcomed matters. The care given behind the scenes matters just as much as what a family sees on the day of the funeral.
I have worked across the profession rather than learning it from behind a desk. That experience has shaped how I lead Valentines and the standards I expect throughout the business.
We are a family-run funeral director, but ours is not a business inherited through generations. We built Valentines ourselves, based on direct experience, professional knowledge and a determination to provide the standard of care we would want for our own families.
Why this work matters to me
I care deeply about this work because families place an extraordinary level of trust in us. They are asking us to care for someone they love, guide them through decisions they may never have faced before and help them arrange a funeral that feels right.
There is no single correct way to hold a funeral. Some families find comfort in tradition and ceremony. Others want something quieter, simpler or more personal. Faith, culture, family customs and the wishes of the person who has died can all shape what feels appropriate.
Our responsibility is to listen carefully, explain the choices honestly and carry out each family’s wishes with dignity and attention to detail.
Supporting the profession and the community
My responsibilities extend beyond the day-to-day running of Valentines. I have served as President of the London Association of Funeral Directors, the oldest funeral trade association in the United Kingdom, and now serve as its Immediate Past President.
These roles have allowed me to contribute to professional standards, represent independent funeral directors and support others working in a profession that carries considerable responsibility.
I am also closely involved in the Orpington business community. For me, running an independent funeral home means being part of the community rather than simply operating within it. Trust is built by being present, taking responsibility and contributing to the place where you work.
I also speak openly about the pressures experienced by people working in funeral service and the wider care professions. Those who support bereaved families can encounter trauma, burnout and compassion fatigue. Looking after the people who provide that care is an important part of protecting the standard of service families receive.
Speaking honestly about funeral service
My work has included appearances on BBC Panorama, Channel 4 and ITV, where I have spoken about funeral service and the people behind it.
I believe the profession benefits from greater openness. Families should be able to understand how funeral directors work, what standards they should expect and who will be caring for their loved one.
That openness also matters within the profession. We should be prepared to discuss its responsibilities and pressures honestly if we want to maintain high standards and support the people doing the work.
What I want families to know
You do not need to have all the answers before contacting us. You do not need to know what kind of funeral you want or understand every decision that may need to be made.
Our job is to meet you where you are, explain what happens next and give you the time and information you need. Nobody should feel processed through a system or pressured into making choices before they are ready.
Whether the funeral is traditional, religious or cultural, simple or highly personal, the same standard applies. The person who has died should be cared for with dignity, and those arranging the funeral should feel listened to, respected and properly supported.
That is the standard Kirsty, our team and I work to every day: being present, doing right by each family and continuing to learn from the responsibility families place in us.




